Selected work

How the foot meets the ball, through On's idea of effortless performance.[Artistic direction][Strategy][AI visualisation]2026CGI and animation by Ali Zeyada, sound design by Ronan Deranville.

A visual exploration of a shoe shaped by wind, pressure and movement.[Visual exploration]20253D modelling, texturing and visualisation by Théo Flament.

Footwear for a dystopian world where movement means survival.[Advanced design][Prototyping]2025

A swim sock that makes technology part of the body, for the 2046 Olympics.[Innovation][Strategy]2026Workshop led by Benjamin Pauchet.

Home.

Full projects live on Behance, and longer conversations on Itere.

About me

Samudra Guenegou holding a Kiprun insole in a footwear sample room

I started studying design at ISD Rubika at 17, driven by my love for sports and drawing. Footwear became my focus, from France to Montreal, then Taiwan in 2025, where I interned at Decathlon’s Footwear Innovation Booster. Working with engineers and suppliers showed me what it takes to bring a product to life.

I design from the athlete’s needs to the story around the product. Function and storytelling grow together, each one shaping the other, towards meaningful design and strong narratives.

I’m in the final year of my Industrial Design master’s, graduating in 2027, and aiming to work internationally in performance footwear design and innovation. Along the way, I document the journey on YouTube and on Itere, the podcast I co-founded, sharing doubts and wins for anyone pursuing a creative path.

Focus: Performance footwearBrand strategyVideo productionPrototypingGraphic design
Experience: Decathlon Innovation BoosterTaiwanHIDEParisVizcomStudent ambassador
Academic projects: FIT Sport Design Awards 2027Project lead, team of 5. In progressDecathlon KipstaProject lead, team of 6AqualungDecathlon Van Rysel
Brand workshops: New BalanceOnDecathlonTactix
Based in: Lille, France

Building your path in design?

Me too. Come say hi, I'd love to hear about yours.

Say hi on Instagram

For brands, studios and recruiters.

Happy to talk footwear, projects and collaborations.

sguenegoudesign@gmail.com