New Balance
A four-day creative sprint with New Balance: a football boot for the explosive, few-touch style of play.
In progress.
- Brief
- A football boot for the explosive, few-touch speed play style
- Duration
- Four-day sprint
- Led by
- Luc Fusaro, Design Director, Global Football Products, New Balance
- Focus
- Performance and athlete insights, within New Balance’s design codes
- Scope
- [Performance] [Athlete insights] [In progress]
In progress